A construction company’s website is not just a marketing tool. It is an unintentional self-portrait. And in the Gulf, most of them are saying something their owners would not choose to say if they realised anyone was listening.
Most construction businesses are built on the founder’s reputation. But what happens to the brand when they step back? This is the question most founders never ask until it’s too late.
The construction industry in the Gulf is building at a pace the world is watching. But the next generation of talent is looking elsewhere. The reasons are more fixable than most companies want to admit.